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ThoughtSpot

AI‑powered analytics companion delivering real‑time insights, natural‑language answers, drill‑downs, and KPI watchlists with alerts and sharing, for decisions on‑the‑go, securely anywhere.

Organisation

ThoughtSpot

Designer

Kousik Dutta

Design Lead

Tarun Bhandari

Duration

January - April 2025

Outcomes

Context

Process

Tenets

Design

Learnings

Outcomes

3X MAU Growth

3× MAU growth post redesign, driven by clearer flows and faster feedback.

App Ratings

Play Store rose to 4.8 stars and App Store rose from 2.9 to 4.9 stars.

Cloud Award

Won 2023–2024 Cloud Awards: Best in Mobile Cloud Solution.

+9.7k downloads

9.7k recent installs, signaling increased demand and better store conversion

Context

Unifying Liveboards, natural‑language answers, and KPI monitoring for on‑the‑go decisions demanded a modern, consistent mobile experience

What was happening before?

The app functioned as a view-only companion to ThoughtSpot Web Portal but lacked modern interaction polish and efficiency for short, on‑the‑go sessions.

Why did it need to change?

Users needed quick, editable charts in Natural Language, fewer steps, and robust native patterns across iOS‑heavy usage while maintaining SSO and enterprise readiness.

What principles guided decisions?

Clear, Responsive, Metaphor, Fluid motion, Multi‑sensory, and Multi‑layered informed hierarchy, feedback pacing, and stitched transitions across flows

What outcomes were targeted?

Reduce steps and errors, accelerate speed‑to‑insight, standardize system tokens and type scale, and improve accessibility and performance across devices.

What was happening before?

The app functioned as a view-only companion to ThoughtSpot Web Portal but lacked modern interaction polish and efficiency for short, on‑the‑go sessions.

Why did it need to change?

Users needed quick, editable charts in Natural Language, fewer steps, and robust native patterns across iOS‑heavy usage while maintaining SSO and enterprise readiness.

What principles guided decisions?

Clear, Responsive, Metaphor, Fluid motion, Multi‑sensory, and Multi‑layered informed hierarchy, feedback pacing, and stitched transitions across flows

What outcomes were targeted?

Reduce steps and errors, accelerate speed‑to‑insight, standardize system tokens and type scale, and improve accessibility and performance across devices.

What was happening before?

The app functioned as a view-only companion to Liveboards and Answers but lacked modern interaction polish and efficiency for short, on‑the‑go sessions.

What was happening before?

The app functioned as a view-only companion to Liveboards and Answers but lacked modern interaction polish and efficiency for short, on‑the‑go sessions.

Why did it need to change?

Users needed quick, editable charts in Natural Language, fewer steps, and robust native patterns across iOS‑heavy usage while maintaining SSO and enterprise readiness.

Why did it need to change?

Users needed quick, editable charts in Natural Language, fewer steps, and robust native patterns across iOS‑heavy usage while maintaining SSO and enterprise readiness.

What principles guided decisions?

Clear, Responsive, Metaphor, Fluid motion, Multi‑sensory, and Multi‑layered informed hierarchy, feedback pacing, and stitched transitions across flows

What principles guided decisions?

Clear, Responsive, Metaphor, Fluid motion, Multi‑sensory, and Multi‑layered informed hierarchy, feedback pacing, and stitched transitions across flows

What outcomes were targeted?

Reduce steps and errors, accelerate speed‑to‑insight, standardize system tokens and type scale, and improve accessibility and performance across devices.

What outcomes were targeted?

Reduce steps and errors, accelerate speed‑to‑insight, standardize system tokens and type scale, and improve accessibility and performance across devices.

Problem Statement

How might we deliver instant, trustworthy analytics on mobile by unifying Liveboards, natural‑language answers, and KPI monitoring with a consistent system, purposeful motion, and platform‑native behaviors so stakeholders can act confidently between meetings?

Process

A crisp six‑stage path from audit to handoff ensured high craft, repeatability, and measurable impact.

Design tenets

Principles that made the system coherent, fast, and legible everywhere.

Clear

Make hierarchy obvious and reduce interpretation.

Responsive

Provide instant, meaningful feedback to every action.

Metaphor

Use familiar data and audio cues to convey state.

Fluid motion

Stitch transitions to preserve spatial context and focus.

Multi‑sensory

Pair visuals with subtle, optional haptics and audio.

Multi‑layered

Use gentle looping states to signal ongoing activity.

Clear

Make hierarchy obvious and reduce interpretation.

Responsive

Provide instant, meaningful feedback to every action.

Metaphor

Use familiar data and audio cues to convey state.

Fluid motion

Stitch transitions to preserve spatial context and focus.

Multi‑sensory

Pair visuals with subtle, optional haptics and audio.

Multi‑layered

Use gentle looping states to signal ongoing activity.

Splash screen

Brand and performance aligned to create a trustworthy first impression. This helped us reduce first-time user drop off rates.

Problem

No launch screen meant a lost brand moment and unclear app start feedback.

Objective

Communicate system vitality immediately without adding wait time or visual noise.

Solution

Animate logo lines as bar charts to imply data loading with brand‑aligned motion

Metric

Tracked time to first interaction and launch drop‑off with sub 3s perceived target

Tracked time to first interaction & launch drop‑off with sub 3s perceived target

Problem

No launch screen meant a lost brand moment and unclear app start feedback.

Objective

Communicate system vitality immediately without adding wait time or visual noise.

Solution

Animate logo lines as bar charts to imply data loading with brand‑aligned motion

Metric

Tracked time to first interaction and launch drop‑off with sub 3s perceived target

Watchlist KPIs

From static viewer to on‑the‑go KPI management with add, edit, and delete.

Problem

A view‑only watchlist limited actionability and forced desktop dependency.

Objective

Enable quick KPI updates during short mobile sessions with minimal steps.

Solution

Unified add, edit, and delete flow designed for reachability, clarity, and recovery.

Unified add, edit, & delete flow designed for clarity, reachability, & recovery.

Metric

Higher task success, faster completion times, & increased feature adoption.

Problem

A view‑only watchlist limited actionability and forced desktop dependency.

Objective

Enable quick KPI updates during short mobile sessions with minimal steps.

Solution

Unified add, edit, and delete flow designed for reachability, clarity, and recovery.

Metric

Higher task success, faster completion times, & increased feature adoption.

AI Audio Input

From static viewer to on‑the‑go KPI management with add, edit, and delete.

Problem

Text‑only input slowed exploratory queries for users preferring fast voice search.

Objective

Add microphone entry and state clarity to accelerate question‑to‑answer cycles.

Solution

More than 30 iterations refined mic states for idle, listening, thinking, success, and error.

Unified add, edit, & delete flow designed for clarity, reachability, & recovery.

Metric

Increased voice queries & faster voice to chart completion times.

Header Updates

iOS‑native clarity with glass, solid, and tinted options and smart collapse.

Problem

The basic header lacked smooth collapse and legibility for an iOS‑heavy audience.

Objective

Improve title readability while scrolling and reduce navigation errors.

Solution

Prototyped 6–7 flows for glass, solid, & tinted headers with large‑title collapse.

Unified add, edit, & delete flow designed for clarity, reachability, & recovery.

Metric

Higher title legibility, fewer navigation errors, and faster content reach on long lists.

Advanced Filters

Mobile‑first, web‑parity filtering designed for clarity, speed, and context preservation.

Problem

Mobile filters were basic; web offered richer multi‑facet control and workflows.

Objective

Deliver advanced, trusted filtering on mobile without sacrificing speed or context.

Solution

Explored page, modal, and hybrid models, refined through extensive iterations.

Unified add, edit, & delete flow designed for clarity, reachability, & recovery.

Metric

Higher task success, faster multi‑facet edits, fewer steps, and better performance.

Learnings

Here are six concise learnings shaped by an iteration‑heavy process, rigorous handoffs, and async feedback loops.

Iteration discipline

Built 30–40 iterations per feature to refine clarity and outcomes

Conceptual modeling

Chose patterns via conceptual & organisational models before UI design.

Systems handoff

Used specs, tokens, and state matrices for smoother developer handoffs.

Edge readiness

Documented edge cases early to cut rework during implementation.

Async updates

Shared one‑minute Loom updates, improved presentation clarity & alignment.

Taste and craft

Sharpened visual taste through critique cycles and purposeful iteration

Iteration discipline

Built 30–40 iterations per feature to refine clarity and outcomes

Conceptual modeling

Chose patterns via conceptual & organisational models before UI design.

Systems handoff

Used specs, tokens, and state matrices for smoother developer handoffs.

Edge readiness

Documented edge cases early to cut rework during implementation.

Async updates

Shared one‑minute Loom updates, improved presentation clarity & alignment.

Taste and craft

Sharpened visual taste through critique cycles and purposeful iteration

Let’s create your next big idea.

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Let’s create your next big idea.

Schedule a call

Home

About

Let’s create your next big idea.

Schedule a call

Home

About

Let’s create your next big idea.

Schedule a call

Home

About